SoWork行銷誠實豆沙包

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讓自己心驚膽戰的才叫策略

正準備要去上提案課程，有感而發，希望每次提案，每個人都會提到讓自己害怕的策略，讓自己有點不確定是否正確的策略，這種策略，才能有更多加值...

2019-04-27 09:26:28 有 102 人看過有 2 人說讚

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Find Your Why書摘介紹

[這片段在飛機上錄的] 本來以為不怎麼樣的書，其實是一本很有用的實戰手冊本週已經試過兩次的Workshop, 成效還可以仍然有進化的機會努力學習，至少賺回買書錢...

2019-04-01 08:00:07 有 19 人看過有 0 人說讚

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訓練營分享：社群人觀察公關人

(這片段是在邁阿密的游泳池旁錄的) 我曾經是個五年的公關人員．中間到社群媒體鬼混了幾年後今年再次回到公關人員的聚會中看到公關人員跟社群人員很不同的好幾個面向 1. 爭取CEO的大力支持 2. 非常...

2019-03-28 08:00:02 有 24 人看過有 0 人說讚

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新書介紹 7天完成行銷企劃案

(這片段是在去邁阿密旅行的路上錄的) 這本書超強的，真的是要你用七天的時間完成一個簡單可執行的小型行動方案特別是針對新產品上市的規劃讓你跟著做，就感覺自己學會了什麼改天再來把他辦成實體Work...

2019-03-26 08:00:05 有 43 人看過有 1 人說讚

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什麼都馬上說好，不代表表現好

很多人都認為趕緊接單，趕緊完成，就會被視為表現好其實真的不是這樣真實的情況是，當你有原則的時候，反而更多人會尊重你的原則也能為你爭取應有的時間完成該完成的事情不是說時間不能趕，而是彼此要給彼...

2019-03-22 11:00:00 有 22 人看過有 1 人說讚

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簡報技巧分享：為何我要站著簡報

很多人跟我簡報時，都發現我常常忍不住會想站著講一定要走到螢幕前，讓客戶感受到我的熱情這其實是幫助提案成功很關鍵的一個步驟我在2019.03.02在邁阿密海灘時，就錄了這段影片跟大家分享我的...

2019-03-19 11:09:22 有 166 人看過有 2 人說讚

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神器推薦書：思考品牌價值的教戰手冊

我搭飛機又不小心遲到了，遲到的原因，就是逛書店逛太久了。今天分享這本內容很重複，但又不得不買的書：Find Your Why.by Simon sinek 完整的工作坊邏輯，教導各位如何手把手發展品...

2019-02-27 01:51:12 有 126 人看過有 2 人說讚

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用一輩子解決一個問題，驅動你熱情持續燃燒

我要去邁阿密參加危機處理訓練課程了將要在溫哥華，多倫多轉機，從零下轉機到海灘常常問我自己，是什麼事情驅動我前進就是一個解決問題的堅持，轉換成持續不斷地熱情期待你也能找到你想解的問題，持續燃燒...

2019-02-25 17:40:13 有 64 人看過有 4 人說讚

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「給主管和面試者」看人，要看學習和解題能力

新行銷環境下，要學會的技能一直在變化現在要選擇新人，該看重的是他學習新知識、應用新技能、共同解決問題的能力而不能只鎖定在他現在會什麼現在會的東西，或許明年又沒用了...

2019-02-01 11:06:11 有 139 人看過有 6 人說讚

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3*9的instagram hashtag 搶熱度策略

Instagrammer都想要用Hashtag搭上熱度，但用錯Hashtag可能反而埋沒了你的內容從演算法來看，你是希望別人在看該Hashtag的時候，可以優先看到你的內容這樣你使用該Hashta...

2019-01-29 12:43:33 有 313 人看過有 6 人說讚